Institution research,music channel, MTV DANCE

We looked at this channel as it would be perfect if we were to go with the dance genre, also as it is very well known we thought that it would be an appropriate institution for us to research.

The people watching this channel would generally be our target audience, they would be fans of dance music and expecting this genre, immediatley we would have their attention.

It is also important to consider that it is a digital channel therefore a subscription to a provider like SKY or Virgin is needed, this means that their audience is slightly limited however in the next few years with everyone going digital this will not pose such a problem.

It plays both underground and mainstream videos so has a wide target audience, plays tracks that aren't so well known 'up and coming' artists, this would be ideal for our product as the target audience would need to get to know the band well.



As it became to be more well known, it gained its own channel and started broadcasting for 24 hours.

The schedule gives us an idea of when we can target our audience, peak time from about 5-7 pm being our aim as this is when we would have most viewers.

Flaunt, however was broadcast as free to air meaning that immediatley it drew in viewers, this would be an important factor to consider as many people would rather see these tracks for free than pay via subscription.