(POP ROCK) Conventions for Cd covers and videos...

CD covers:
- Features the artist or band, central to the frame
- Uses a direct mode of address
- Copy: lower case or capital lettering or sometimes a mixture of both
- Copy: minimalistic and all that the audience needs to know like band/artist name
- The colours often natural
- The colour scheme from the front cover is carried onto the back, extremley common with the genre.
- Clothing often mimics the style of the music and is quite edgy
- Women artists challenge gender stereotypes, seem out of control


Videos:
- Intercuts are used to link scenes and characters
- Lighting is often natural to add to verisimilitude
- A direct mode of address is often used
- Colours are often quite plain and natural
- The editing is very fast and pacy linking to the style of music
- Costume plays a major part, establishing artists and setting up a 'look' meaning that they easily recognisable.
- Often a male or a relationship is featured in the video
- Some kind of performance whether it's the artist singing at someone or the artist performing for a crowd.