The direct mode of address links to the uses and gratifications theory of the audiences need to relate, it immediately engages the audience and grabs their attention. All the males have a direct mode of address apart from the female, showing that they are focused.She is the creative one and the 'wild child' which links to her look.
The band is dressed quite casually, they look quite at ease and quite 'cool' which is reinforced by the dyed hair and piercings, this connotes that the target audience would be teenagers.
The colours are very plain and simple which isn't something that you would expect from an alternative band, it seems to completely contrast with their style of music.
The image seems unposed and very natural, almost as though it doesn't fit with the genre.
The woman's pose is quite dominant with her arm around the male, we can see from this that she's an important part of the band, she seems central to the group.
The copy for the bands name is in lower case and seems simple, it stands out against the background and has a friendly tone to it. It seems quite laid back which seems to contrast with their music.
The copy 'Misery Business' is all in capital lettering, there is a scribbled effect, this shows their creative side, and makes the title stand out, the way that it's not straight could connote that they don't think their image is as important, it's their music that matters.
By the bands image and the copy contrasting so much to the music genre it really makes the cover stand out, the music doesn't fit their look. Their music is very mainstream in contrast to their look, they probably dress the way that they do to bring in a wider target audience. This is also a convention of the genre, very commercialised music.
Back cover:
Unfortunately I couldn't find the back cover for this CD.
Front cover:
The cover displays a very powerful image, the immediate direct mode of address engages the audience, the audience can relate to the artist and is immediately drawn to her. The fact that she is nearly completely in the frame is important through a mid shot.
There is nothing sexualised about the artist, she appears very thoroughly masculine. The black background keeps the audiences attention focused on the artist, who is the most important person in the frame.
Her costume and her hair is quite edgy, even that her hair is quite short is important, also that it is platinum blonde,this also fits with the genre.
The exclamation mark for the 'I' in her name makes her quite quirky. The capital lettering gives her an attitude added with the exclamation mark, it gives her a doesn't care attitude.
The font colour transition from white to green is important,to display some kind of progression. The audiences attention really draws you to the fact that the name 'Pink' isn't written in pink.
The leather jacket that she is wearing challenges feminine connotations, it shows her as having power, along with the clenched fists which show her as having control,the pose she takes also shows her authority.
I think it's also important to consider that she doesn't fit the connotations of the word 'Pink'. She completely challenges the connotations of her name.
Back cover:
I'm unable to find the back cover, I've looked on the Internet but cannot find the back cover.
Front cover:
The artists hair obscuring her eye which gives a feel of a hidden identity, the direct mode of address is used to connect the artist with the audience also linking to the uses and gratifications theory. The artists blonde hair fit’s in with the stereotypes.
The background of the image is urban and derelict which challenges location settings, the ‘rocked up’ girly image of a heart creates a unique look and gives her a rebellious, edgy style. The stars around the heart almost gives back a pretty, girly style to the image. This really shows the pop, rock theme and the black and pink colour scheme reinforces this.
There’s the red, white and blue colours of the American flag on her back which seems quite ironic as she’s actually Canadian, unless she’s trying to bridge a gap to appeal to younger audiences.
The copy is clear, it’s all in capitals and stands out.
For the image of the artist herself there is nothing to sexualise her, the image is quite neutral and again it almost contrasts to the style of music, the main hint is the copy and image of the heart, especially the cartoon effect against the back image.
Although she’s not central to the frame you still get the complete direct mode of address, it’s very natural image and the setting is natural, she looks like she’s been took away from something, the image is really engaging for the audience.
Back cover:
Unfortunately I’m unable to find the back cover for this CD cover.
Front cover:
The direct mode of address immediately engages the audience and grabs their attention. This links to the uses and gratification theory and the audience's need to relate. The colour scheme of red and black suggests a rebellious side to the artist, the red connotes a dangerous edge to the artist. The artist is framed central to the frame and the mid shot makes sure that the audience focuses all attention on her.
The artist is dressed almost school like in the shirt and tie which could connote her as quite fashion conscious and rebellious. She has quite a sultry facial expression which links to the whole school girl scene and if she is in school then her not wanting to be there, she is more concerned with her music and her fashion. The poise that she holds is strong, showing her to be in control.
The copy is minimalistic, it tells the audience all that we need to know, as the copy is white it stands out against the dark background and so the audience is immediately drawn to this. If the image were to be made smaller to fit on an Ipod screen it would be easily recognisable due to the simple colour scheme.
Also the fact that the copy is at angles suggests that this artist does not conform to rules, this is reinforced by her almost sexualising the school girl pose which would be appeal to male fantasies, which also links to Britney Spears and her similar ideologies. The copy also suggests that she is not 'on the straight and narrow' which challenges gender stereotypes.
The cover isn't particularly a feminine cover so it would appeal to both genders. The 'mise en scene' connotes the pop rock scene, the image connotes that the artist is out of control and that her music will be similar.
From the cover there is no clear information about the artist, plot or narrative, the audience is left guessing and in suspense. This poses an enigma for the audience and encourages them to want to buy the single.
The copy on the front cover is also all lower case, it also has a crackled effect to add to the rebellious edge.
Back cover:
The copy on the back cover is very different to the copy on the front cover however it still fits with the rebel scene.
The red and black colour scheme is carried on from the front. The back cover has all the necessary information on but does not obscure the image. The image is also quite provocative, as you can see her breasts.
It has all the necessary sales information and copyright information on but this is in smaller writing as this isn't important to the consumer.
There's almost a warm feel to the colour scheme, the red is textured and doesn't seem quite so harsh, more than likely linking to the pop element of the music.
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